Luxury Hotel Branding – Azura Cairo

Brand Identity | Naming

Concept logo and branding project for a luxury hotel based in Cairo, Egypt. The aim was to develop a premium visual identity that represents the five star experience of the hotel, while linking back to the Egyptian roots by incorporating triangular elements as a reference to the pyramids. The logo design is created around three concepts; a pyramid (as a reference to the location), diamonds (as a reference to the high-end and luxury experience), and also an abstract letter 'A' from the name 'Azura'.