Catalyx – The Science of Operational Processes

Brand Naming, Strategy & Positioning by Catchword

Catalyx is a full-service automation, process control and professional services company serving the life sciences industry, with additional capabilities in manufacturing, logistics, automotive, and cosmetics. The business was formed by the merger of four companies, each specialising in specific capabilities and regions, bringing together a true end-to-end entity. The new name, Catalyx, is a play on the word "catalyst" – a substance that increases the rate of a chemical reaction, while also speaking to speed, enablement and the ability to perform better.